See how you can make a difference to help kids fighting pediatric cancer by supporting Four Diamonds families in September and year-round. 


What is Childhood Cancer Awareness Month?


Each September, families, caregivers, researchers and charities around the world unite in honor of Childhood Cancer Awareness Month. A Presidential Proclamation recognizing National Childhood Cancer Awareness Month was first issued by President Barack Obama in September 2012. 



Treatment outcomes for children with cancer have made tremendous improvements over the past 50 years, but the reality is one in five children with cancer will still die of their disease within five years.* Four Diamonds is on a mission to change this reality. You can help children and families fighting cancer by raising awareness and taking action For The Kids®.

Four Diamonds child Celia, 11, and her mom Sara


How You Can Help Kids During Childhood Cancer Awareness Month

Whether you are looking to spread the word about the importance of cancer research or you want to participate in an event supporting a childhood cancer nonprofit, there are many activities that you can be involved in to join the fight against pediatric cancer.  


Make A Life-Saving Gift

1. Raise Awareness for Childhood Cancer and Influence Change

To help you in sharing the facts about childhood cancer, and the urgent need for support, we’ve collected some of the easiest ways that you can raise awareness through social media and materials.


  1. Update your Facebook profile picture with a gold ribbon, which is the international symbol for childhood cancer awareness.
  2. Download and print Four Diamonds posters and childhood cancer statistics. Hang these at your business, at your desk or in your classroom!
  3. Follow Four Diamonds on Facebook, Instagram, Twitter and LinkedIn to share our photos, videos and stories with your own social networks using #ChildhoodCancerAwarenessMonth and #GoGoldFTK.
  4. Share your passion and childhood cancer statistics on social media to rally others around your cause. Below are some sample posts you may want to share, and check out our new digital toolkit!
  • I have joined Four Diamonds in the fight to conquer childhood cancer. Learn more at #GoGoldFTK
  • Did you know that in the U.S., more than 16,000 children are diagnosed with cancer each year? Four Diamonds is working to change that. Learn more at #GoGoldFTK
  • Thanks to research, there are more than 420,000 childhood cancer survivors in the U.S., with that number expected to reach 500,000 by 2020. #GoGoldFTK
  • Research saves lives, and Four Diamonds is leading the discovery of new and improved treatments and cures for kids around the world. #GoGoldFTK

four-diamonds-child-liam-childhood cancer awareness month




Jersey Mike’s (Harrisburg, Pa. area)

  • Jersey Mike's Subs customers can donate their change to benefit Four Diamonds throughout September at five of their locations: Camp Hill, Hershey, Linglestown, Mechanicsburg and Swatara. 

Kick Cancer to the DIRT (Lancaster, Pa.)

  • Kick Cancer to the DIRT will host its 5th annual tennis tournament September 5-6 at the Racquet Club West in Lancaster. Last year's event raised over $15,000 for Four Diamonds families and is held each year in memory of Andrea Cubbison and Olivia Lynch. Consider supporting this event by playing tennis, sponsoring the tournament and/or volunteering to help with setup and cleanup.

Family-Owned Markets (Lancaster, Pa. area)

  • Family Owned Markets will participate in a pin-up campaign from September 14 – October 4. Visit one of these stores to purchase your Four Diamonds pin-up and show your support For The Kids®. 

H2L Studio (Mechanicsburg, Pa.)

  • H2L Studio will host an outdoor barre class on Sunday, September 20 to raise money for Four Diamonds families.

Palmyra Grocery Outlet (Palmyra, Pa.)

  • The Palmyra Grocery Outlet will participate in a paper diamond campaign throughout September, asking customers to make a $1 donation, a $5 donation or round-up their change.

Penn State Children’s Hospital Hematology/Oncology

Sign Gypsies (Harrisburg, Hershey, Pa.)

Gettysburg Rocks (Gettysburg, Pa.)

  • Individual music festivals will take place in September, including the Oasis Mountain Music Festival September 25-26! 

Klick Lewis (Palmyra, Pa.)

  • Klick Clewis will match customer donations during the month of September, up to $5,000, for Four Diamonds! Supporters can write their name on a paper diamond, which will be featured in the showroom. 




Register for the Virtual THON 5K, powered by PNC


  • The Penn State Dance Marathon (THONTM) is a year-round fundraising effort coordinated by thousands of students at Penn State. This year’s event will be virtual and you are invited to run, walk, bike or swim a 5K along with the THON community on Sunday, October 11. Your registration will directly benefit Four Diamonds children and their families by covering all medical bills not paid for by insurance and by funding life-saving research. 

Support, organize or participate in a Four Diamonds Mini-THON®


  • Mini-THONs are fun and inspiring events for K-12 students that encourage teamwork, leadership and creativity while empowering youth and young adults through philanthropy and community service in the fight to conquer childhood cancer. Like THONTM, Mini-THONs hold year-round fundraising activities that support Four Diamonds childhood cancer families and help fund life-saving cancer research. To start a Mini-THON or participate in your school’s Mini-THON events, learn more and find your local Mini-THON school.


four diamonds child weston chlidhood cancer survivor

4. Go Gold for Pediatric Cancer & Host Your Own Fundraiser

Our work depends on you. Make a difference by turning your activities into fundraising campaigns to help raise awareness and funds for our cause. Fundraising can be easy. Create a Personal Campaign in just a few steps:

1. Create a page.

2. Set a goal and customize your campaign page.

3. Spread the word and invite people to donate!


four diamonds 2020 childhood cancer awareness month corporate partners


As a childhood cancer charity, Four Diamonds is funded by generous supporters and businesses!




Childhood cancer



Cells become cancer cells because of damage to DNA. DNA is in every cell and directs all its actions. 

In a normal cell, when DNA is damaged the cell either repairs the damage or the cell dies. In cancer cells, the damaged DNA is not repaired, but the cell doesn’t die like it should. Instead, this cell goes on making new cells that the body does not need. These new cells will all have the same damaged DNA as the first cell does.

  • About 15,780 children in the United States under the age of 19 will be diagnosed with cancer this year. 
  • Every two minutes, somewhere in the world a family hears the devastating words "your child has cancer."
  • Childhood cancer continues to be the most common cause of death by disease for children in the United States. 
  • Childhood cancer is not one disease – there are more than 12 major types of pediatric cancers and over 100 subtypes.
  • About 1,250 children younger than 15 years old are expected to die from cancer this year.
  • Because of research and major treatment advances, more than 80 percent of children with cancer now survive 5 years or more. 
  • Overall, this is a huge increase since the mid-1970s, when the 5-year survival rate was less than 60 percent.

How is cancer in children different from cancer in adults?

Cancer can begin when cells grow out of control. Cells in nearly any part of the body can become cancer, and can spread to other areas of the body.

The types of cancers that develop in children are often different from the types that develop in adults. Childhood cancers are often the result of DNA changes in cells that take place very early in life, sometimes even before birth. Unlike many cancers in adults, childhood cancers are not strongly linked to lifestyle or environmental risk factors.

Cancers in children are different from cancers in adults, and the tolerance to treatments is also different. 


#PartnersInTheFight to conquer childhood cancer

Four Diamonds logo
Penn State Hershey Children's Hospital logo
mini thon logo
THON logo